SEO is both an art and a science.
On the scientific side of things, you need solid SEO tools to rely on to do your keyword, market and competitor research.
Semrush is one of the top services SEO experts use in their work.
There are good reasons why this is the first choice of so many names in this industry.
Let’s take a closer look at their services.
Competitive Research Tools
A good SEO strategy starts from thorough competitive research.
You can use semrush.com to analyze any website by entering its domain name into the Domain Overview tool.
Within seconds, you’ll get a comprehensive overview of your website in terms of authority score, number of keywords that bring in organic search traffic, paid search traffic, number of incoming backlinks and referring domains, as well as display advertising information.
This tool provides details on the traffic distribution by country and SERP features.
It also allows you to perform side-by-side comparisons of different domains.
The Traffic Analytics tool allows you to benchmark your website against competitors in terms of traffic, pages per visit, average visit duration, bounce rate, audience insights, top pages, traffic sources and Geo distribution among other things.
The Organic Research tool allows you to track and monitor your keywords and your positions in the SERPs, as well as the SERP features opportunities.
This is one of the best SEO tools to use for identifying new sources of traffic growth.
The Keyword Gap tool allows you to perform a full analysis of your keywords against the keywords targeted by your competitors.
To use this tool, you need to enter up to five domains or exact URLs to get a list of all common and unique keywords these websites rank for.
This is an effective way to discover the most lucrative keywords your main competitor use and you don’t.
Use the Keyword Gap tool to create and maintain a keyword master list to help you defeat your competitors.
The Backlink Gap tool is priceless when it comes to spotting the best opportunities to get inbound links to your websites.
It allows you to compare your own backlinks against the ones of your main competitors to discover untapped opportunities.
This tool provides you with a list of domains to target in your link building campaigns.
Keyword Research Tools
Semrush.com offers a wide range of SEO tools to help you perform keyword research at professional levels.
It allows you to see estimated organic search volumes, keyword difficulty, CPC, and volume trends.
It also provides keyword variations, questions and related keywords, in order for you to be able to build a comprehensive list of keywords to target.
In order to keep tabs on your keyword lists, you can use the Keyword Manager tool.
You’ll be able to update your keywords with the most up-to-date metrics and SERP features, to evaluate keyword traffic potential and to store keywords from different local databases in one place.
The Position Tracking tool allows you to measure your SEO efforts by maintaining an accurate and effective daily rank tracking of all your keywords.
On Page And Tech SEO
Last but not least, semrush.com provides you with powerful tools to conduct website audits and to check your on-page SEO to identify the best keyword opportunities and to optimize your pages to improve your rankings and your organic search traffic.
Should you want to provide SEO services to customers, you’ll be able to keep tabs on your clients and to generate reports by using the Client and Project Management tools in your dashboard.
As you can see, this is a complex and complete tool that can help you dominate the SERPs and beat your competitors in just about any industry or area of activity.